You've built a strong reputation with 150 Google reviews, but your website isn't showing it off — and that's costing you customers every day.
Before we talk about what needs fixing, let's recognise what you've already achieved:
Your customers are saying things like:
You're also doing the right things behind the scenes:
The problem isn't your business. The problem is that your website isn't showing any of this to the people who visit.
When someone searches "roof repairs Brisbane" on their phone and clicks through to your site, here's what's getting in the way:
Your homepage shows a family sitting on a roof — a photo downloaded from a stock image library. It doesn't show any actual roofing work you've completed in Brisbane.
Why this matters: Local searchers want to see real projects on real Brisbane homes. When they see a generic stock photo, they assume you're not a genuine local business. 72% of people say they need to see actual project photos before they'll trust a tradie.
You've earned 150 reviews and a 4.6-star rating — but it's not visible anywhere on your homepage. Visitors have no idea you're highly rated unless they scroll down or go back to Google.
Why this matters: When comparing tradies, people open 3–5 websites in different tabs. If they can't see your star rating immediately, they'll move on to a competitor who displays theirs. You're losing customers who would have chosen you if they'd seen your reviews.
Your quote form asks for 12 pieces of information: name, email, phone, street address, suburb, postcode, service type, roof type, Instagram handle, and more. That's a lot to fill out on a mobile phone.
Why this matters: Every extra field you add drops your conversion rate by 5–10%. Most people on mobile just want to call you or send a quick message. When they see a long form, they give up and ring a competitor instead.
Your headline uses white text placed directly over a busy photo with no dark background behind it. On a phone screen — especially in sunlight — it's very difficult to read.
Why this matters: 70% of local searches happen on mobile. If someone can't read your headline in the first 3 seconds, they leave. You're paying for Google traffic but losing it immediately.
The bright orange navigation bar with glowing icons is a style that was common in 2010–2012. To modern visitors, it signals that the website (and possibly the business) hasn't been updated in years.
Why this matters: 75% of people judge a business's credibility based on website design. If your site looks old, they wonder if you're still actively trading or if your methods are out of date.
Google's real-user data shows that 75% of your mobile visitors wait over 2.8 seconds before they see anything meaningful. On a slow connection, it can take 5+ seconds.
Why this matters: Most people leave if a site takes longer than 3 seconds to load. You're losing a chunk of your traffic before they even see what you offer.
A redesigned website that fixes these issues will:
The outcome: more of the people who already find you on Google will actually call or send a quote request, instead of clicking back to choose a competitor.
We've prepared this audit to give you a clear picture of where things stand.
If you'd like to see what a redesigned site would look like for your business — and understand what's involved — we'd be happy to walk you through it in a 30-minute consultation.
No pressure, no sales pitch. Just an honest conversation about what's possible.
Phone: 0421 460 580